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Using Niche Content to Drive Traffic to Your Blog

January 14, 2015

Writing unique niche content is crucial for bloggers who are just starting out. While we all dream about ranking for keywords like “WordPress tutorials” or “how to make money online”, a new blog is just not going to beat out an authority site in Google’s search rankings. Your post might end up on the page six or seven where no one will find it. This doesn’t mean your posts will never be read. What it means is that you just need to find a way of navigating readers to those posts. A great way of doing this is by writing niche content.

What is Niche Content?

Niche content is information about a really specialized aspect of a broader topic. I recently developed a WooCommerce site where I learned a lot about the plugin. I’ve started to share some of my thoughts and findings on this blog. I know it’s almost impossible to rank well for “WooCommerce tutorials”, but it’s much easier to rank for something like “WooCommerce tutorials for startup businesses”. In my situation, I ended up writing an article that solves a problem in WooCommerce. The problem isn’t really documented anywhere, and I knew it was a good way to plant a seed on Google search results, especially because I plan on writing more about WooCommerce.

What can Niche Content Do?

Niche content focuses on a very specialized topic. This usually means the information isn’t widely available. If you write about solving a niche problem, there’s a better chance someone will benefit from your post because the solution can’t be found elsewhere. Once a visitor is on your site, it’s just all about presenting him or her with relevant articles that are more difficult to rank in Google. There are many free plugins that let you do this, but my favorite is Contextual Related Posts. Another crowd favorite is the Related Posts module included with JetPack. The Genesis Framework also comes with a handy Related Posts widget which I use in the sidebar. Think of niche content as easy to access doorways for people to get to your blog.

How do I Write Niche Content?

Depending on what your blog is about, the niche content strategy might differ slightly. Writing good niche content is all about finding long tail keywords. An example of a long tail keyword would be “using WordPress to create a website for my new app”, as opposed to “using WordPress to create a website”. Whenever you’re brainstorming about long tail keywords, try to append a few words at the end of the main keyword. Another example would be “affordable dog training in New York” instead of “dog training”. You’ll probably never rank for the latter, but it’s much easier to rank for the former. After you find a suitable long tail keyword, it’s just about strategically playing that keyword in your post title and body content without seeming too spammy.


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